PRIVACY NOTICE

Last updated August 06, 2025

Thank you for choosing to be part of our community at VApp Creation, LLC, doing business as My Personal Valuables ("My Personal Valuables", "we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at customerservice@mypersonalvaluables.com.

When you visit our website http://www.mypersonalvaluables.com (the "Website"), use our mobile application, as the case may be (the "App") and more generally, use any of our services (the "Services", which include the Website and App), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

This privacy notice applies to all information collected through our Services (which, as described above, includes our Website and App), as well as any related services, sales, marketing or events.

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.

## TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE USE YOUR INFORMATION?

3. **TRACKING AND ADVERTISING (NEW)**

4. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

7. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

8. HOW LONG DO WE KEEP YOUR INFORMATION?

9. HOW DO WE KEEP YOUR INFORMATION SAFE?

10. WHAT ARE YOUR PRIVACY RIGHTS?

11. CONTROLS FOR DO-NOT-TRACK FEATURES

12. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

13. DO WE MAKE UPDATES TO THIS NOTICE?

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

## 1. WHAT INFORMATION DO WE COLLECT?

**Information collected through our App**

*In Short: We collect information regarding your mobile device, push notifications, voice input data, and app usage analytics when you use our App.*

If you use our App, we also collect the following information:

**Mobile Device Access.** We may request access or permission to certain features from your mobile device, including your mobile device's camera, microphone (for voice input features), and other features. If you wish to change our access or permissions, you may do so in your device's settings.

**Voice Input Data.** When you use our voice input features to add items to your inventory, we process your voice data locally on your device to convert speech to text. This voice data is not stored permanently and is only used to populate your inventory item details.

**Push Notifications.** We may request to send you push notifications regarding your account or certain features of the App. If you wish to opt-out from receiving these types of communications, you may turn them off in your device's settings.

**App Usage Analytics.** We may collect information about how you use our app, including features accessed, time spent in the app, and user interactions to improve our services and user experience.

**Device Information.** We may collect device-specific information such as device model, operating system version, unique device identifiers, and mobile network information.

The information is primarily needed to maintain the security and operation of our App, for troubleshooting, voice input functionality, and for our internal analytics and reporting purposes.

## 2. HOW DO WE USE YOUR INFORMATION?

*In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.*

We use personal information collected via our Services for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

**To facilitate account creation and logon process.** If you choose to link your account with us to a third-party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract.

**To provide voice input functionality.** We use voice input data temporarily to convert your speech to text for the purpose of adding items to your inventory. This processing happens locally on your device.

**To improve our services.** We may use aggregated and anonymized usage data to understand how users interact with our app and to improve features, including our new voice input capabilities.

**To post testimonials.** We post testimonials on our Services that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the consent of the testimonial.

**Request feedback.** We may use your information to request feedback and to contact you about your use of our Services.

**To enable user-to-user communications.** We may use your information in order to enable user-to-user communications with each user's consent.

**To manage user accounts.** We may use your information for the purposes of managing our account and keeping it in working order.

**To send administrative information to you.** We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.

**To protect our Services.** We may use your information as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).

**To enforce our terms, conditions and policies** for business purposes, to comply with legal and regulatory requirements or in connection with our contract.

**To respond to legal requests and prevent harm.** If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

## 3. TRACKING AND ADVERTISING

*In Short: We may use tracking technologies and share data with advertising partners to provide personalized experiences and measure app performance. You can control these preferences in your device settings.*

**App Tracking and Analytics**

Our app may request permission to track your activity across other companies' apps and websites for the following purposes:

**Analytics and Performance Monitoring:** We use analytics services to understand app performance, user engagement, and feature usage. This helps us improve the app experience and identify technical issues.

**Advertising Personalization:** We may work with advertising partners who use tracking information to show you more relevant advertisements both within our app and on other platforms.

**Cross-App Activity:** With your permission, we may track your activity across other apps to better understand user preferences and provide more personalized inventory management suggestions.

**Third-Party Partners**

We may share tracking data with the following types of partners:

- Analytics providers (such as Google Analytics, Firebase)

- Advertising networks and partners

- Performance monitoring services

**Your Choices Regarding Tracking**

**iOS Users:** You can control app tracking through your iOS device settings:

- Go to Settings > Privacy & Security > Tracking

- You can disable "Allow Apps to Request to Track" entirely

- Or manage permissions for individual apps including My Personal Valuables

**Opting Out:** If you opt out of tracking:

- You'll still see advertisements, but they may be less relevant to you

- We'll still collect basic analytics necessary for app functionality

- Your voice input and inventory features will continue to work normally

**Data Used for Tracking**

When you consent to tracking, we may collect and share:

- Device identifiers and advertising IDs

- App usage patterns and feature interactions

- General demographic and interest information

- Cross-app activity data

We do not track or share:

- Your specific inventory items or valuables

- Voice input content or recordings

- Personal identifying information like names or addresses

- Financial information or item values

## 4. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

*In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.*

We may process or share your data that we hold based on the following legal basis:

**Consent:** We may process your data if you have given us specific consent to use your personal information for a specific purpose, including tracking and advertising.

**Legitimate Interests:** We may process your data when it is reasonably necessary to achieve our legitimate business interests.

**Performance of a Contract:** Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

**Legal Obligations:** We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

**Vital Interests:** We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities.

More specifically, we may need to process your data or share your personal information in the following situations:

**Business Transfers.** We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

**Advertising Partners.** With your consent, we may share certain data with advertising partners and networks for the purpose of delivering personalized advertisements and measuring advertising effectiveness.

**Analytics Partners.** We may share aggregated, non-personally identifiable usage data with analytics partners to improve our services and understand user behavior.

## 5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

*In Short: We may use cookies and other tracking technologies to collect and store your information.*

We may use cookies and similar tracking technologies (like web beacons, pixels, and mobile advertising identifiers) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

**Mobile Tracking Technologies**

In our mobile app, we may use:

- **Mobile advertising identifiers** (like IDFA on iOS or GAID on Android)

- **App usage analytics** to understand feature adoption

- **Performance monitoring** to identify and fix technical issues

- **Push notification tokens** for sending relevant updates

## 6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

*In Short: If you choose to register or log in to our services using a social media account, we may have access to certain information about you.*

Our Services offers you the ability to register and login using your third-party social media account details (like your Facebook or Google logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile Information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, profile picture as well as other information you choose to make public on such social media platform.

We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider.

## 7. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

*In Short: We may transfer, store, and process your information in countries other than your own.*

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above), in the United States and other countries.

If you are a resident in the European Economic Area, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law.

## 8. HOW LONG DO WE KEEP YOUR INFORMATION?

*In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.*

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

**Voice Input Data:** Voice recordings are processed locally on your device and are not permanently stored on our servers. Text converted from voice input is stored as part of your inventory data.

**Tracking Data:** Analytics and tracking data may be retained for up to 2 years for the purpose of improving our services and measuring advertising effectiveness.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.

## 9. HOW DO WE KEEP YOUR INFORMATION SAFE?

*In Short: We aim to protect your personal information through a system of organizational and technical security measures.*

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information.

**Voice Input Security:** Voice processing happens locally on your device using Apple's built-in speech recognition technology. Voice data is not transmitted to our servers for processing.

## 10. WHAT ARE YOUR PRIVACY RIGHTS?

*In Short: You may review, change, or terminate your account at any time. You can also control tracking permissions through your device settings.*

**Account Information**

If you would at any time like to review or change the information in your account or terminate your account, you can:

- Log in to your account settings and update your user account.

**Tracking Permissions**

You can control app tracking permissions at any time:

- **iOS:** Settings > Privacy & Security > Tracking > My Personal Valuables

- Toggle tracking permission on or off as desired

**Cookies and similar technologies:** Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies.

**Opting out of email marketing:** You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below.

If you have questions or comments about your privacy rights, you may email us at customerservice@mypersonalvaluables.com.

## 11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. However, you can control tracking through your iOS device settings as described above.

## 12. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

*In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.*

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year.

If you are under 18 years of age, reside in California, and have a registered account with a Service, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below.

## 13. DO WE MAKE UPDATES TO THIS NOTICE?

*In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.*

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.

## 14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at customerservice@mypersonalvaluables.com or by post to:

VApp Creation, LLC

5809 Abbington Ct

Columbia, MO 65203

United States

**HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?**

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a request by emailing us at customerservice@mypersonalvaluables.com. We will respond to your request within 30 days.